How to Carry the SEO Values From Old Yahoo Domain to New Yahoo Domain
The need for redirection:
It is important to carry the SEO value when redirecting from your old Yahoo domain to the new Yahoo domain. Some examples of the contexts when redirection is necessary are given below:
• Change of Yahoo domain names (old domain to new domain)
• Change to a new CMS (Content Management System)
• Retiring redundant pages from the current file to an archival file
• Introducing new URLs to give individual domain names to new products and services
• Restructuring the site and moving pages to different folders
• Redirecting from a non-.com version of your site to a.com version and vice versa
• Transferring of calls to any other parked domains held by you.
Methods of redirection:
There are basically two methods of redirection in common use -- 301 and 302. These numbers refer to the HTTP Status Code given by the web server to a URL.
• 301 is a permanent redirect and tells the search engine that there is a permanent change from the old domain (URL) to the new Yahoo domain (URL).
• 302 is a temporary redirect and tells the search engine that the change is temporary, which may be reversed at a later date.
301 vs. 302:
• The 301 redirect is more efficient, visitor and search engine friendly, and is easier to implement. Along with the change, the SEO benefits will be carried over from the old domain to the new domain. The 301 redirect is helpful to check the problem of duplicate content for SEO. Search engines like Google and Yahoo! also recommend the use of the 301 redirect.
• The 302 redirect is less frequently needed and, in many cases, it is used by people who do not know the difference. As the 302 redirect indicates a temporary change from old domain to new domain, the SEO benefits such as Page Rank are not transferred to the new domain.
Changeover from old domain to new domain:
It is important to make sure that the changeover does not result in loss of SEO benefits like decrease in traffic and dilution of search engine rankings. The following steps are suggested for enabling a smooth changeover with minimum downtime:
• Make sure that the proposed location for the new domain is available and held secure.
• Develop a time table for the proposed changeover and follow it up as closely as possible.
• Prepare the new location and ensure that the hosting equipment is set up and ready for use.
• Start the change to the new domain as per the time table and commence operations from there on schedule.
• Use the 301 redirect so that transfer of SEO benefits from the old domain to the new domain is automatically taken care of.
• Until the new domain attains better visibility, keep the old domain functioning to avoid loss of business. Google recommends that the old domain may continue in operation for 180 days.
• Organize full online publicity for the new domain and try to persuade as many of the old visitors and link associates as possible to transfer link credits to the new domain.
If these suggestions are followed up, you should have no problems with the search engines recognizing your new domain and will keep your Page Rank and SEO in place.
It is important to carry the SEO value when redirecting from your old Yahoo domain to the new Yahoo domain. Some examples of the contexts when redirection is necessary are given below:
• Change of Yahoo domain names (old domain to new domain)
• Change to a new CMS (Content Management System)
• Retiring redundant pages from the current file to an archival file
• Introducing new URLs to give individual domain names to new products and services
• Restructuring the site and moving pages to different folders
• Redirecting from a non-.com version of your site to a.com version and vice versa
• Transferring of calls to any other parked domains held by you.
Methods of redirection:
There are basically two methods of redirection in common use -- 301 and 302. These numbers refer to the HTTP Status Code given by the web server to a URL.
• 301 is a permanent redirect and tells the search engine that there is a permanent change from the old domain (URL) to the new Yahoo domain (URL).
• 302 is a temporary redirect and tells the search engine that the change is temporary, which may be reversed at a later date.
301 vs. 302:
• The 301 redirect is more efficient, visitor and search engine friendly, and is easier to implement. Along with the change, the SEO benefits will be carried over from the old domain to the new domain. The 301 redirect is helpful to check the problem of duplicate content for SEO. Search engines like Google and Yahoo! also recommend the use of the 301 redirect.
• The 302 redirect is less frequently needed and, in many cases, it is used by people who do not know the difference. As the 302 redirect indicates a temporary change from old domain to new domain, the SEO benefits such as Page Rank are not transferred to the new domain.
Changeover from old domain to new domain:
It is important to make sure that the changeover does not result in loss of SEO benefits like decrease in traffic and dilution of search engine rankings. The following steps are suggested for enabling a smooth changeover with minimum downtime:
• Make sure that the proposed location for the new domain is available and held secure.
• Develop a time table for the proposed changeover and follow it up as closely as possible.
• Prepare the new location and ensure that the hosting equipment is set up and ready for use.
• Start the change to the new domain as per the time table and commence operations from there on schedule.
• Use the 301 redirect so that transfer of SEO benefits from the old domain to the new domain is automatically taken care of.
• Until the new domain attains better visibility, keep the old domain functioning to avoid loss of business. Google recommends that the old domain may continue in operation for 180 days.
• Organize full online publicity for the new domain and try to persuade as many of the old visitors and link associates as possible to transfer link credits to the new domain.
If these suggestions are followed up, you should have no problems with the search engines recognizing your new domain and will keep your Page Rank and SEO in place.
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